Bown of London USA Bown of London USA

Smoking Jackets

Smoking Jackets

Browse through our selection of Smoking Jackets.

Bown of London USA Bown of London USA

Men's Bathrobes

Men's Bathrobes

Quality tailored bathrobes. In sizes medium to 4XL.

Bown of London USA Bown of London USA

Women's Bathrobes

Women's Bathrobes

Browse our range of luxurious Women' s Bathrobes.

Bown of London USA Bown of London USA

PAJAMAS

PAJAMAS

Embrace a luxurious feel with our new pyjama collection.

Bown of London USA Bown of London USA

CUSTOM VELVET LOAFERS

CUSTOM VELVET LOAFERS

Step into luxury and comfort with our handcrafted slippers. Each pair of velvet slippers in our collection is carefully tailored to perfection.

Luxury Personalized Cotton Bathrobes and Smoking Jackets

Bown of London is the UK’s largest supplier of luxury bathrobes. Established in 1989, our high-end quality products have been branded as the “Rolls Royce” of cotton bathrobes and we are honoured by the excellent customer reviews that we have received. All our dressing gowns, bathrobes, smoking jackets and pajamas are designed in the UK, and each year we create new designs in keeping with the latest season trends, colours and fabrics.


At Bown of London, we are passionate about quality, style and comfort. What makes us unique is the use of the finest Egyptian cotton for our velour and lightweight bathrobes. By adding new designs to our online loungewear boutique, we make sure our products suit everybody. Indulge in the opulence of our bathrobes, the timeless allure of our smoking jackets, and the unmatched comfort of our pajamas. Experience the epitome of luxury and elegance with Bown of London, where quality, style, and comfort merge to redefine your loungewear experience.

Top Sellers

Belgravia Luxury Cotton Short Velvet Smoking Jacket in Burgundy
$250.00
Introducing the Belgravia Short Velvet Smoking Jacket in Burgundy, a captivating addition to the Bown collection. Crafted with meticulous attention to detail, this luxury cotton jacket exudes elegance and sophistication. Made from a cotton-rich velvet pile fabric, the Belgravia is...
Men's Velvet Pajamas - Hemes
$164.95
Introducing our Men's Velvet Pajamas – Hemes in Green. Crafted from soft, rich velvet, these pajamas provide a smooth feel against the skin. The striking green color adds a modern touch of sophistication, making them both stylish and comfortable for...
Men's Robe - Earl Navy
from $187.95
Our high-quality towelling bathrobes for men are made from the finest Egyptian cotton and built to last, ensuring a luxurious and long-lasting experience. The Earl, with its classic design in a deep navy and discrete yet distinctive rope piping detail...
Men's Bathrobe - Highland
from $222.95
The exceptional Highland bathrobe boasts a classic red and blue checkered pattern with prominent shades of rich red, exuding a sense of warmth and tradition. Crafted with the utmost care, this bathrobe features our signature half shawl collar, providing both style and warmth....

Latest Releases

Men's Bathrobe - Agean
from $187.95
Men's Heavyweight Bathrobe - Agean, a luxurious addition to your loungewear collection. This robe features a rich blue and gold color palette. Crafted from 100% premium cotton with a 13oz/yd2 weight, it offers unmatched warmth and comfort. Designed for the...
Russborough Short Velvet Smoking Jacket in Green
from $250.00
The Russborough Short Velvet Green Smoking Jacket Robe with Navy Piping, a luxurious addition to the Bown collection. Crafted for comfort and style, this robe is soft, with a perfect fit and elegant design. Made from 100% Cotton, this smoking...
Women's Towelling Bathrobe - Marmara
$119.95
Introducing the Women's Bathrobe - Marmara, a pale green ocean-inspired luxury robe. Made from 100% cotton with a 13oz/yd2 weight, this bath robe is heavyweight and cozy, perfect for year-round relaxation. The Marmara gown features a graceful shawl collar, adding...
Women's Towelling Cotton Bathrobe - Navy Blue
$108.95 $49.95
Our traditional towelling bathrobe gets a modern-day upgrade with the introduction of a revolutionary new fabric. Now made from award-winning NUA Cotton, our towelling bathrobe provides 10 times more absorbency than regular cotton, offering you the convenience of shorter drying times...

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